Privacy Policy

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United ABA Society (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of the families, clients, website visitors, and partners we serve. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our website, services, and marketing channels.

By using our website or submitting information to us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

A. Personal Information You Provide

When you complete forms, request services, or contact us, we may collect:

• Parent/guardian name
• Child’s first name (optional)
• Email address
• Phone number
• City/state
• Insurance information (if voluntarily submitted)
• Service interests (ABA therapy, assessments, consultations, etc.)
• Any additional information you provide in messages

We encourage families not to submit sensitive medical details through website forms unless specifically requested through secure channels.

B. Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address
• Device type and browser
• Pages visited and time on site
• Referral sources
• Cookies and tracking identifiers

This helps us improve website performance, marketing, and user experience.

C. Information from Advertising & Analytics Tools

We may use tools such as:

• Meta (Facebook/Instagram) Pixel
• Google Analytics
• Google Ads tracking
• Call tracking software
• CRM and marketing automation platforms

These tools may collect behavioral data to measure ad effectiveness and show relevant ads.

2. How We Use Your Information

We use information to:

• Respond to service inquiries
• Provide ABA therapy information and scheduling support
• Verify insurance and eligibility (when applicable)
• Communicate with families and caregivers
• Improve website performance and user experience
• Send appointment reminders and service updates
• Conduct marketing, remarketing, and outreach
• Maintain internal records and compliance

We do not sell personal information to third parties.

3. Healthcare & Sensitive Information

United ABA Society provides behavioral health services. While we take privacy seriously:

• Website forms and general communications may not be HIPAA-secure
• Clinical and protected health information (PHI) is only collected through secure, compliant systems during intake and service delivery
• Families will receive separate privacy disclosures and consent forms when becoming clients

4. Cookies & Advertising

Our website uses cookies and tracking technologies to:

• Understand website traffic
• Improve marketing campaigns
• Provide relevant ads across platforms
• Measure conversions and engagement

You can disable cookies through your browser settings at any time.

You may also opt out of personalized ads via:

• Google Ad Settings
• Meta Ad Preferences
• Device privacy settings

5. Sharing of Information

We may share limited information with:

• Insurance providers (with authorization)
• Secure software and CRM platforms
• Marketing and analytics providers
• Contractors and service partners supporting operations
• Legal or regulatory authorities when required

All partners are expected to maintain confidentiality and data protection standards.

6. Data Security

We implement reasonable safeguards to protect personal information, including:

• Secure hosting and encryption where appropriate
• Access controls and internal privacy practices
• HIPAA-compliant systems for clinical data
• Staff training on confidentiality

However, no online system is 100% secure, and we encourage discretion when submitting information online.

7. Children’s Privacy

Because ABA therapy serves minors:

• Personal information must be submitted by a parent or legal guardian
• We do not knowingly collect information from children directly through the website
• Parents may request review or deletion of information at any time

8. Your Privacy Rights

Depending on your state, you may have the right to:

• Request access to your information
• Request corrections or deletion
• Opt out of marketing communications
• Request data portability (where applicable)

To exercise rights, contact us using the information below.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised effective date.

Continued use of our website constitutes acceptance of updates.

11. Contact Us

If you have questions about this Privacy Policy or your information, please contact:

United ABA Society

support@unitedabasociety.com

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